Phone and website are easy to find on Google Maps. Email is the hard part. Here are real numbers from two small tests we ran, with their limits, so you know what to plan for before you buy a list.
If you are buying leads from Google Maps data, the first question is usually "will they come with emails?" The honest answer is: some will, and the share changes a lot from one niche to another. A Google Maps listing typically shows a phone number and a website, not an email address. Emails in a lead list are normally found by reading each business's own website for a published contact address.
Both tests started from Google Maps listings and then looked at each business's website for a public email. We ran them ourselves and nobody audited them.
The roofers are the 300 businesses listed in a roofing directory we also run, BestRoofersIn.com. The email search for those 300 cost about $1.66 in scraping fees.
We have not tested the reasons, so these are likely factors, not proven ones:
Say you order 1,000 leads and an email is found for 40% of them. This is a hypothetical example, not a promise:
Every phone number in a LocalLeadsData list is cross-checked against the business's Google listing before delivery. We include an email when one is publicly available and check it with SMTP verification. We do not promise an email on every lead, because the tests above show that is not how the data works.
Try a small sample of leads, then decide whether the data fits how you work.
See the Free Trial →Typically not. A Google Maps listing usually shows a phone number and a website, not an email. Emails in lead lists are normally found by reading each business's own website for a published contact address.
It varies a lot by niche and by whether the business has a website. In two small tests of our own, an email was found for 25% of 8 plumbers in Ohio and 65% of 300 roofers across 8 U.S. metro areas. These are not representative samples, so do not use them as an industry benchmark.
No. Finding an address on a website is not the same as confirming it can receive mail, and we did not check these addresses in the two tests. SMTP verification is a separate step that checks whether a mailbox exists.
No. Be cautious of any provider that promises an email on 100% of leads. Plan for some leads to be phone-only, and use the phone number as your main channel.
How we tested: Google Maps listings were collected with a Google Maps scraper, then each business's website was read with a contact-details scraper. The tests were small, were not random samples, and were not independently audited. Results will differ by niche, location and date.